Entries from July 1, 2006 - August 1, 2006
New MTAC Workgroups
July 24, 2006
The Mailers Technical Advisory Committee is meeting again next week, August 1 – 3, at USPS® headquarters in Washington, DC. These are the quarterly meetings whereby industry and USPS representatives work together on various workgroups, striving to improve overall mail deliverability and reduce mailing costs. This quarter’s meetings also bring a few new initiatives to the table.
Post a Comment
“Just Plain Dumb” Or Another Instance Of PKR?
July 21, 2006
I was taking a look the other day at Frank Dravis’ blog (http://weblogs.firstlogic.com/dravis/) and his recent entry, “Just Plain Dumb”, caught my eye. In the entry, Frank talks about how continued solicitations from a financial company were not only irritating him, but were also perplexing. It turns out that Frank’s name and address, including the firm name of Postalsoft, are still turning up on a direct marketing list and standard mail pieces are still showing up in his mailbox bearing information that was outdated over 17 years ago.
There are likely a number of reasons why this mail continues to arrive at his door. Perhaps the information really is that outdated in the direct marketer’s database. Perhaps the information is on a rented list that just never received an update. Or perhaps it’s the result of some strange merge/purge. It’s hard to say, but that’s not what really caught my eye in his posting.
Continued Commitment to Commercial Mail
July 7, 2006
For the mailing industry, the only thing constant is change. Rates change, mail preparation rules change, addresses change, certifications change, and sometimes companies change ownership. We’ve certainly seen a lot of mergers and acquisitions in this industry and as you know Firstlogic has had some changes as well. However, despite now being called Business Objects, we have not changed our commitment to the commercial mailing industry. In fact, our Postalsoft® legacy is as strong as ever. I wanted to use this week’s blog entry to update you on some recent activities to hopefully affirm our commitment to our customers and the industry.